Comparing Two Similar Businesses Research Paper

Comparing Two Similar Businesses - Research Paper ExampleThis research paper discuses to a greater extent about the management strategies essentially in Amazon.com and Borders Books businesses. To arrive at the conclusion of this paper statistical compendium related to the topic of discussion was collected and previous works used. Amazon.com is considered the pioneer in online selling. It expanded in the late 1990s to sell the worlds largest selection of books, DVDs, videos, CDs, electronics, toys, tools, house wares, and kitchen gadgets. Through intermediaries conformities, Amazon.com in gain sells products from renowned retailers like Toysrus.com Incorporated., the Borders Group, etc. On the other hand, Borders Group incorporated is the largest after Amazon.com in the joined States bookstore chains. It is the fastest rising bookstore chain. It runs 354 superstores in the name of Borders Books and Music. It features books and special events, like live music, and appearances by art ists. This research paper analyzed and compared two bussinesses on such topics as management approach severally took to Internet marketing and sales, three reasons for Amazons success despite not turning a profit for the world-class five to six years, three reasons Borders, although initially successful and profitable, ended up in chapter 11 in relation for bankruptcy safeguard. In conclusion, in order for a company to flourish in the emulous market environment it should adopt the modern marketing strategies like marketing online, designing there website in a way that attracts many customers.