True Purpose of Art in Podg

The True Purpose of Art Oscar Wilde was a very shrewd intellectual who through the teachings of Walter Pater and John Ruskin became a strong supporter of the aesthetics movement. This movement was one which wanted to shy society away from the fact that art had a purpose. They wanted simply to have art for art’s sake. In essence what this means is that art’s only true purpose is beauty and there are no underlying symbols, meanings, or derivations of art it is simply art.Oscar Wilde attempts to promote his beliefs about aestheticism in the book â€Å"Picture of Dorian Gray† through his use the character Basil Hallward, the picture of Dorian Gray, and the relationship between Lord Henry and Dorian Gray. Oscar Wilde uses Basil Hallward , specifically his perception of a perfect artist to support his argument that the purpose of art is to be beautiful. From the beginning of the book we can see that Basil has a strong tie to his artwork.In the first chapter when he goe s to visit Lord Henry and shows him the portrait of Dorian he tells Lord Henry that he will not exhibit his work because there is too much of the artist in the painting. This scenario leads Dorian to explain to Lord Henry what the an artist’s role truly is â€Å"An artist should create beautiful things, but should put nothing of his own life into them. We live in an age when men treat art as if it were meant to be a form of autobiography. We have lost the abstract sense of beauty. Someday I will show the world what it is; and for that reason the world shall never see my portrait of Dorian Gray. (30) What basil is saying in this quote is that society has lost the true essence of art and that the true purpose of an artist is to create something of beauty. That is why he will not show his portrait of Dorian to the world because he feels as if the portrait is not just beautiful it has a deeper meaning which relays not only beauty but some deeper emotion. Also the simple sentence structure in this quote also helps relay the fact that an artist’s job is to do the most basic job create something beautiful without it being complex. Wilde also explicitly uses the preface to help support promote the idea that art’s true goal is beauty.He does so by using a very bold quote â€Å"All art is quite useless†. What Oscar Wilde meant by this quote was that art is useless because it attempts to portray an emotion. It does not instruct or command but instead it just sits there waiting to illicit a temporary response from the viewer. In doing so art becomes a sort of temporary tattoo. In that it is short lived and even though it may be beautiful it will eventually be lost in the haze. Now by using the picture of Dorian Gray, Wilde attempts to show us what happens when art is given a purpose.In Chapter 7 Dorian first comes to realize that the portrait is aging while he does not and his response is â€Å"He had uttered a mad wish that he himself might remain young and the portrait grow old; that his own beauty might be untarnished, and the face on the canvas bear the burden of his passions and his sins; that the painted image might be seared with the lines of suffering and thought, and that he might keep all the delicate bloom and loveliness of his then just conscious boyhood. Surely his wish had not been fulfilled? Such things were impossible. It seemed monstrous even to think of them.And yet there was the picture before him, with the touch of cruelty in the mouth†(144). This quote proves that in fact the painting did have a purpose. That purpose being to show the dark change in Dorian as he ages. But why would Wilde go against his own beliefs? He did so to prove a point and that point being that only wrong can come from giving art purpose. The portrait ends up causing the death of Dorian and Basil , the original artist. As Dorian commits more and more sins the picture becomes more and more grotesque until finally it is so hideous that even Dorian cannot stand the sight of the picture.In the beginning of the book however Dorian adored the portrait. This goes to show that when art is given a purpose the art becomes ugly. This is Oscar Wilde’s view means that it is no longer art because the primary function of art is to be beautiful. So if an art is considered ugly than It is no longer art. So therefore whenever art is given a purpose that piece of art is then no longer considered art. Another way Wilde attempts to establish his views on the role of art and the artist is through the relationship between Lord Henry and Dorian Gray.In their relationship Lord Henry is the sculptor and Dorian is his piece of art. After his discussion with his uncle Lord Henry makes it his goal to influence Dorian in his own manner. But similarly with Basil and his portrait this piece of art also has a purpose and the purpose was to change the identity of the art work in order to satisfy Lord Henry’s pleasure of tainting another into his thought process. As you can well imagine this led the art to turn â€Å"ugly†. Ugly in the sense that Dorian became corrupted and evil.He committed the worst of sins and in the beginning what started off as the purest form of art became the most vile piece of art. So again when the purpose shifted from being beautiful to having a different purpose the art , or Dorian, becomes ugly and it is no longer in fact art. This is just another example which supports the fact that art can only be art if its purpose it to be beautiful. A recurring theme in this novel was the purpose of art and Oscar Wilde gives his opinion on this matter through the character Basil Hallward, the picture of Dorian Gray, and the relationship between Lord Henry and Dorian.Oscar Wilde understands the value of art and he believes that art is in fact only art when it has no other purpose but to be beautiful. He believes that when a piece of art is given purpose it corrupts the art and it can turn the artwork into some disfigured picture of reality. Oscar Wilde believes that today people have attempted to expand the boundaries of art and he believes that in doing so people lost the beauty in art. He says that art is only meant to inspire and if any other emotions or thoughts arise then that art is ultimately useless.

Adults Resistance to Change in the Workforce

Change has become an integral part of all organizations for bringing about innovation and creativity in their work procedures. Bringing about change is a complex process since change in one area affects the other area in the organization directly or indirectly.Change is extremely important if companies and businesses want to survive in the long-run. This is due to the changing needs of the organizations as well as the customers and due to changing internal and external environment. Today, there is an increasing trend towards the development of a learning organization where managers and employees are committed to bring about continuous improvement in the processes and capabilities.Such type of an organization can only be formed when everyone working in the company develops a positive attitude towards adapting change. Change might result in efforts to deal with existing problems or with the opportunities available in the external environment. Though change is important and should be in itiated in an organization but this does not mean that it can be easily implemented (Hultman, 1998).Planning ChangeInitiation and implementation of change requires proper planning and this planned process should be used to carry out change. If proper planning is not done then the change can fail and the employees’ fear and uncertainty related to it might come true.If the change fails initially in the organization then it would be highly difficult for the employees to support change in the organization. Firstly, the organization must see a need for change and the forces triggering change may be from the internal as well as external environment.Internal factors may be related to the company goals and objectives or problems facing the organization whereas the external factors are largely related to the environment such as changing customer tastes or the changing strategies of the competitors (Harvard Business School Press, 2005).These factors make the organization realize the ne ed for change and then this must be studied properly. The organization should critically evaluate its strengths and weaknesses as well as threats and opportunities so that the right change could be initiated at the right time. After evaluating the need for change, the management should initiate change and this can be done through different ways.Initiating change requires the recruitment of new and creative employees and this is where the problem starts arising since the adult employees began to resist their recruitment. The management should search for proper solutions which can used to meet the perceived need for change. Search involves observing and analyzing different organizations and making use of knowledge to meet the need.Creative employees are hired to find the correct solution in order to establish a creative and learning organization. Creative individuals are important since they are open-minded, original and focused in their approach. They are persistent and committed and use teams to work for initiating change.These creative individuals generate innovative ideas and these individuals are called idea champions. They form new-venture teams for developing and initiating innovative changes in the organization. It is these idea champions and new-venture teams to which the adult employees offer resistance since they perceive them as a threat to their position.They think that their employment by the organization underestimates their capabilities and qualifications. Sometimes the employees’ resistance is so high that it is impossible to implement the change. For implementing change, this resistance must be overcome or else the process will not proceed further (Hultman, 1998).There are huge obstacles and problems to be dealt with when implementing change successfully in an organization. This is because employees offer resistance to change and this resistance can be attributed to several reasons: ·One of the reasons that employee resist change is th at by implementing the new strategy or innovative idea, it will take away something valuable from the employees.It might be the loss of power, position or any other pay benefit. An employee’s self-interest is the most important to him and this loss can become the biggest obstacle in the way of implementing change (Hultman, 1998). ·Another reason is that employees are unable to understand the purpose behind the change and therefore, they cannot trust the organizational move. If the employees have a negative attitude towards the change initiator then they will offer their full resistance to implementing his idea.They cannot trust his idea for change and might think that its implementation will bring something negative to them. Therefore, lack of understanding and mutual trust becomes another factor for resisting change in organizations (Harvard Business School Press, 2005). ·Employees are also afraid of implementing change due to the uncertainty factor associated with the c hange. They get worried about the consequences of change and thus, do not offer their support towards it. They might also be worried as the new technology or new procedure requires more talent and creativity which they might not be able to provide (Markham, 1999). ·Lastly, the goals of the employees may be different from the goals of the organization. They might not be able to assess the change from the organization point of view and therefore, they disagree over the benefits resulting from the change (Jellison, 1993).These are the main reasons why employees offer resistance to change in an organization. Once an organization has the need for change then it looks for possible solutions through which the need can be overcome. Change requires innovation and creativity in an organization without which an organization cannot progress and will stagger behind.For initiating innovative and creative ideas, the organization starts hiring creative individuals in different departments. There are idea champions and new-venture teams formed with creative individuals who see the need for change and initiate it productively. Now here is where the main problem rises and this will center our research paper.By hiring creative individuals to form new-venture teams for developing innovation the organization attempts to change the workforce of the organization.Before offering resistance to change itself, the employees especially the aging ones offer their first resistance to change in the workforce. The research paper will focus the discussion on this issue of adult’s resistance to change in the workforce (Goldstein, 2001).Change in the workforceThe way a business is done is determined by its workforce. And changing workforce changes the way of doing business or in other words, bringing a change in the way of doing business requires a change in the workforce. Companies are recruiting and hiring young employees due to their creative and dynamic personalities.They are able t o see things differently and want transition in things that are still being done in traditional way (Pihulyk , 2003). Their ideas and solutions are different from what their parents had to offer and thus, they want the traditional approaches and strategies to change in an organization.They show their dissatisfaction in different areas of the organization and want them to change for the good. They are practical in their approach in that they can see the organization strengths and weaknesses and are aware of the threats and opportunities in the organization external environment and thus, develop a desire to change accordingly.But there is also a darker side to this brighter situation and this darker side is due to the existing employees and workers of an organization. Organizations have usually experienced and committed workers who are working their since years and thus are quite adult. These employees work in their own traditional and routine way and do not want any change in their s tyle of working.When an organization feels a need to hire young employees, the adults feel a threat to their power, position and prestige since they are not capable enough to work like the young ones. They feel threatened by the young employees who have more creative and novel solutions to organizational problems and work for bringing about change. At this stage the adults offer resistance to the recruitment of young employees in the workforce because it will not only threaten their position but also bring about a change in their style of working (Hultman, 1998).Aged employees consider themselves experienced enough and are not ready to tolerate younger employees imposing themselves and their ideas for change. They want a stable work environment and get negative feelings if some one tries to challenge their style of working.This is mainly the most important reason why adults and aged people offer so much resistance to recruiting ever energetic and efficient young employees in the org anization’s workforce.It has been always said that new and young employees are important for the success of an organization because they are able to see things from a different perspective which requires change, innovation and creativity. They want the organization to become a learning organization progressing on the path of continuous improvement and innovative problem solving.An organization becomes successful by the way a business is done it which in turn is determined by the employees working there so for making an organization successful talented young employees should be hired and trained for working with the organization (Harvard Business School Press, 2005).Today, the business expectations are rising and customers are becoming ever-demanding. The competition is becoming fiercer with everyone striving to attain the competitive edge.The organization that develops a positive attitude towards welcoming change will be able to continuously improve itself at the times of pro blems and opportunities and thus, this requires the contribution of the talented young working people who have just graduated and are fresh with the knowledge of business management.They have a tendency to work in teams because they realize the fact that a team can accomplish more what individuals can achieve. On the other hand, the adults do not appreciate collective working and work individually instead. The young workers are more popularly known as Generation Y whereas the adults are being referred to as Generation X.It has been estimated that 70% of 21-year old Generation Y people are in the US workforce today which shows an increasing trend towards young employees (Jellison, 1993).Moreover, the new generation adapts to technology changes easily and want to work with new and modern procedures but the older generation sees technology with a negative eye and does not adapts to it readily. This is not to say that adults and aged people are unimportant in an organization, in fact th ey are the most important assets of an organization.These assets can not be replaced because their age has given them an experience to deal with problems which is hard to find. Young people find most creative and novel solution to a problem whereas the experienced employees find accurate solutions through their experience. This means that both generations should be made to work together if the organization wants to rise higher than any other organization in the industry or outside the industry.There is an increasing amount of Generational Conflict in the organizations and it is predicted that by 2010 it is going to increase considerably (Hultman, 1998). By Generational Conflict, we mean the conflict between two or more generations and here we are referring to the two generations of X and Y (Pihulyk , 2003).This is due to the age diversification in the workforce as young and talented employees are being increasingly hired by the businesses. The new generation will cause the erosion o f old work ethics and they will require a more flexible workplace.Moreover, women representation will increase hundred percent in the upcoming years. There exists a multi-generational and multi-cultural workforce and this will continue to grow in the future years. Since this is going to increase therefore, management must properly plan for accommodating this change in their business as the demographic change can have positive as well as negative implications.The policies and procedures must be adapted for accommodating this change so that there should be new values for the new generation (Rosenburg, 2005).

Painting Les Demoiselles d'Avignon Research Paper

Painting Les Demoiselles d'Avignon - Research Paper Example The essay "Painting Les Demoiselles d'Avignon" explores the painting of Picasso called "Les Demoiselles d'Avignon". Picasso has been very well known for assisting in the definition of the revolutionary movement in plastic art which have helped greatly in painting, making sculptures and ceramics etc. Along with George Braque, Pablo Picasso Ð ½Ã °Ã ²Ã µ founded the avant garde movement of Cubism which has helped to revolutionise European art altogether. Cubist art is cut up into different stories; each stroke of the brush speaks of a greater and more profound dimension. The various objects within the canvas are broken up and re-assembled in a supposedly analytical manner, so that the viewer can view the piece of art from various aspects and not just from one single view. This helps to provide the painting with various levels and depths and not just a single plane or background to fall back upon. The main characteristic of this style movement is that it allows the painting to penetr ate into different subjects within the same picture, allowing it to create the illusion of a lot of unexplained space left on the canvas. Picasso, through this particular painting, paved the way for the Cubist movement, as this painting helped other painters, like Matisse and Duchamp, to follow suit and create similar works of art, giving way to the creation of the ‘collage’. A number of sculptors then began to make cubist sculptures which led the world into understanding three dimensional pieces of the art. art. Les Demoiselles d’Avignon was originally titled ‘The Brothel of Avignon’ because it depicts five prostitutes from a brothel in Avignon, in Barcelona. The five women have very disjointed shapes and speak explicitly of the cubist style of painting that Picasso was influenced by. They appear to be conventionally very feminine and have been inculcated into the museum of modern art in the modern day and age. This work is a masterpiece after havin g created hundreds of sketches and paintings in order to gear up for the final work of art. Picasso was also influenced by African and Iberian tribalism while creating this piece because two of the women in the picture can be seen wearing these masks. According to the painter, one of the main influences for making this masterpiece was El Greco’s ‘Opening of the Fifth Seal.’ The main ironic aspect about this painting was that it was not immediately accepted by society because of the overt detail that it carried. The painting has been rumoured to have stayed in Picasso’s studio for several years and during that time only his dealers and close friends were able to see it. Only very few people remained supportive of the painting because it depicted prostitutes so openly; thus, the painting was only understood as a revolutionary work of art much later when it began to incept the path for modern art. Each figure within the painting has a different shape and size and the reason for this was looking at women with different perspectives. Two women on each side of the painting seem to be pushing back a curtain in order to reveal space for the other three, striking erotic postures and poses. The countenances on their faces are jagged and lopsided, indicating a very rudimentary yet ambiguous feeling. Two women within the painting have been made to wear African masks which threaten the onlooker. This probably seems to have been an indication of the asymmetrical angle that every woman possesses within herself, which is exploited by men not caring about their

Unit Assessment 5 professionalism Essay Example | Topics and Well Written Essays - 500 words

Unit Assessment 5 professionalism - Essay Example In my company where gifts are not encouraged, I would accept for any gifts offered but work towards ensuring that policies of the organization are well understood to ensure that the person does not offer gifts in the future. The fact that the employee has been offering gifts for a long time may indicate two things. Firstly, the employee may not be aware of the policy regarding gifts (DuPont, 1998). Secondly, he/she may just be ignorant and not care of the consequences of going against the organizational policies. To address these issues, I would strive to have the organizational policies understood by all the staff members by sharing on their emails as well as through communication through supervisors. This way, the employee targeted will not feel victimized and will most likely stop the act. The other step that may be taken is through training to all staff members on different policies as well as offering written policies upon signing of contracts for new employees (Malin, 2000). In the event that such measure do no work on an employee, it is important to communicate the policy to the affected employee directly to ensure that they stop the habit from becoming widespread within the organization against the policies. Â   Motivation is important in ensuring that staff members work and deliver maximally in an organization. As a supervisor, working with a motivated group makes it easy to achieve organizational goals. It also reduces many problems, which may arise from internal conflicts, lack of communication and poor performance (DuPont, 1998). One of the most important methods of motivating employees is through offering a nurturing environment at the work place. A nurturing environment makes employees feel that they are cared for and that their welfare is well considered by the organization (Anderson and Bolt, 2011). For instance offering free counseling services for employees may be a good step towards a

Response Essay Example | Topics and Well Written Essays - 500 words

Response - Essay Example This theory is evidenced in the case study by the fact that the executives of Enron and Merrill Lynch both thought it was fine to sidestep accounting rules that they viewed as lesser than the rules they felt were of a greater importance. Unfortunately, none of them felt bound to obey a greater law, so their disregard for law and acting in an immoral manner knew no bounds. From a utilitarian perspective, this deal would have been morally acceptable on several grounds. First, all of the parties involved would have benefited from the deal. Enron would have been able to use the proceeds of the â€Å"sale† to Merrill Lynch to help maintain their stock price. This would be good for everyone that owned Enron stock. Merrill Lynch stood to ear a 15% guaranteed return on their investment. These two principal partners would have been the most immediate beneficiaries of the transaction. But other beneficiaries would have included those employed to continue construction on the barges, local business and families that depend on the income and patronage of these employees and the beneficiaries of the electricity provided by the barges. This basic resource could improve the standard of living to many thousands of families in Nigeria. The only â€Å"downside† would be the breaking of some arcane accounting rules. From a utilitarian standpoint, this was a good deal because many people benefited from the transaction and no one was really hurt. The possibility of an inflated price for Enron stock is inherent in this deal, but the overwhelming utility of the transaction benefited the most possible people. Deciding if virtue theory has anything to do with this transaction is difficult. While I see the clear relationship between the character (or lack thereof) in the individual players and the outcomes caused by this deal, I do not see how virtue theory could be applied to this scenario. The reason I say this is,

Answer ONE of the following questions Assignment

Answer ONE of the following questions - Assignment Example The following paper consists of authentic journal articles and books which highlight differing perspectives on religion. Where some of the theorists and historians believed that the society was stabilized with the help of the existence of religion. On the contrary others emphasize that conflicts with in society is due to the surfacing of the concept of religion. The latter, believes that it does not stabilize society rather it instils hatred in the heart of believers in directly that becomes the reason for the conflict eventually, within a society. In the sands of time, lies the supporting evidence which suggests that religion has always attracted the west as a form intuition that has provided solace to those who are lost and oppressed. Western historians have always pinpointed that religion that can act as a source for revival for those who are in trouble or are in search of hope, and seemingly the religious institutions have never failed to provide hope and courage in the face of d ifficulties. Nevertheless, Steve Bruce argues that modernization and surfacing individualism has re-shaped the concept of religion altogether. The religious beliefs and practices, as well as the standing and position of religion have been altered in the western society (Bruce, 1996). Bruce mentions that in the Middle Ages, religion was straightforward that taught if a certain act was not followed than the hell awaits the individual. Moreover, religion was explained to the masses in Latin which everyone was not aware of, those who professed religion would deliver sermons in the church in Latin and individuals were expected to listen to it and act morally. Saints exerted power for women to get rid of their husbands, while other Saints possessed the power to fight the evil and save the crops and the men. Church back then set the state laws decided among the priests. Therefore, it can be put in to words by saying that back then religion and cult were parallels (Bruce, 1996). However, th e new age of religion surfaced with the entrance of Martin Luther. With his arrival church was changed by introducing different languages. Individuals could now understand what was delivered as sermon in the church, Hymns were sung in folk melodies, and an individualistic approach to God was developed. This approach took a new turn and meaning. People did what they felt was right not what was told to them was right. This introduction of individualism brought with it differing sects, church denominations became secondary, new religions in its wake raised heads. Thus, Bruce emphasizes that freedom in religion is what one could refer to as cult, which will further define religion in the 21st century (Bruce, 1996). Nevertheless, Marx’s Conflict Theory emphasizes the view that in order to control the society there are certain classes that develop tools. These classes have developed the lust to stay in power and in control of those under them. Therefore, in order to maintain the po sition and status quo, tools such as values, norms, and religion are manufactured; including ideology and coercion ideology in order to maintain their position. To Marx religion served as the one of those tools of the Elite class, he emphasized that religion was an ideology that indirectly or directly justified the control and rule of the upper-class. Therefore, it will not be wrong in saying that for Marx the conflict was between the classes and the rat race of staying ahead was the focal point

HR Manager Interview in the Health Care Field Essay

HR Manager Interview in the Health Care Field - Essay Example This importance has however not been entirely appreciated as evidence from around the world points to a scenario where doctors or clinicians are left to manage healthcare facilities especially in developing countries where the need to professionalize human resource management is just beginning to dawn (Hongoro & McPacke, 2004). Due to the importance of human resource in the quality of healthcare provision, there is a clear need to study the state of human resource management in the healthcare sector. An appraisal of human resource management in health care can best be undertaken through an interview of a practicing health care human resource manager. This way, the background of health care human resource management, management styles, its roles and responsibilities, challenges faced and emerging issues can be discerned and a conclusion reached on human resource management in health care. ... According to this manager, the position requires qualified personnel who understand all the tenets of human resource management from conducting job analyses, drafting job descriptions, reward management and compensation among other duties and responsibilities that do necessitate specialized and professional expertise. The human resource manager pointed that a typical background for human resource management is thus interdisciplinary; demonstrating adeptness gained from social sciences, business administration and behavioral background. Good interpersonal skills are also necessary further demonstrating the need for a professionally trained human resource manager. Human Resource Management Styles in Healthcare The management style adopted in any organization or department is crucial for achievement of success in terms of meeting organizational or departmental goals. The style of management in place depends to a large extent on the resources available, knowledge, people skills and the d esired results. Human Resource Management (2011) identifies three styles of management; participatory, directing and teamwork style. The participatory style of leadership involves managers delegating duties to employees and requires a workforce that clearly understands their job roles. The directive style is a top-down approach to management which is especially important in cases where deadlines have to be met. Teamwork involves pooling of knowledge at ones disposal in a give-and-take cooperative manner. All these styles have their strengths and flaws and it is the responsibility of a manger to select the most effective. From the interview, the healthcare human resource

Social Media in Brand Management and Brand Research Paper

Social Media in Brand Management and Brand - Research Paper Example However, the organization has commonly embraced the use of, facebook, Google and mobile applications as its major marketing channels (Evans, & McKee, 2010). Weinberg (2009) argues that H & M netted a huge number of followers on face-book through its publication, which states that customers can easily get a quick response on their inquiries posted on the fan page. Moreover, the organization has gone a notch higher by integrating their face-book onto other international languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms; Youku and Sina-Weibo hence making it easier to market the organizational products through different languages internationally. Besides, H & M has drawn a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more rewards from the purchases. The above tactic enables H & M to improve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & M’s fan page to win a variety of festive prices. The above consideration is a great deal that aims at drawing more attention of customers towards the organizational products. A good example is â€Å"the hashtag #HMBikeStyle." Looking at the social perspective of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal position towards the realization of the organizational brands. Despite the fact that facebook plays recommendable role in H & M’s marketing, its service provision is never maintained all the time thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine customer’s

Health Issues In Gender, Age and Ethnicity Essay

Health Issues In Gender, Age and Ethnicity - Essay Example makes the individuals have an inaccurate discernment of their appearance and have an intense feeling and need to lose weight even when they are thin, posing an harm to their health status. Anorexia is a common disorder among women in United Kingdom. According to the Royal College of Psychiatrists (2015), 95% of people suffering from anorexia in United Kingdom are women. Though the actual numbers of people suffering from anorexia is not known since most cases go undiagnosed, it is estimated that 5% of women aged between 15 and 30 in United Kingdom suffer from anorexia. The Royal College of Psychiatrists (2015) also suggests that women between the age of 15 and 30 have a high probability than men of suffering from anorexia. This makes women ten times more likely to suffer from anorexia. It is estimated that 10% of women in United Kingdom suffering from anorexia succumb to it every year. Anorexia is a common disorder among the age bracket of 15 to 30 years and may become severe leading to

Dressing Standards Research Proposal Example | Topics and Well Written Essays - 500 words

Dressing Standards - Research Proposal Example Convenience sampling, a non- probability sampling is one where the sample is drawn on the convenience of the researcher, i.e. the most convenient location, time etc. After a thorough literature survey the questionnaire will be formulated and personally distributed to 300 participants, from international organizations, and then when collected back the result will be organized and interpreted to answer the research questions. The questionnaire will be a combination of nominal, ordinal and interval scale according to the nature of the question and the information required to refuted or confirm the hypothesis. While nominal gives absolute answers, ordinal and interval scale allows the respondents to express the relative magnitude between the raw responses and the absolute difference between each scale point, respectively. This combination will enable the accuracy in measurement (reliability) and measurement of the right thing (validity). Questions design will focus on organizations with a modern structure so that the effect of environment can be critically analyzed. Moreover, a combination of different measurement scales would enable a cross examination of the issue thus providing enough evidence to support or negate the hypothesis.

The various market entry strategies Essay Example for Free

The various market entry strategies Essay Research Objectives: This research is undertaken to identify, analyze and evaluate the various market entry strategies in global markets. Specifically, the research will examine exporting, franchising, acquisition, merger, wholly owned subsidiaries and joint ventures. Furthermore, the research will also analyze entry strategies implemented by a number of multinational corporations operating in different industries. Finally, the research will conclude with the factors that need to be examined and investigated before entering a global market. General Introduction: Multinational firms deciding how to enter or operate in a global market must carefully and precisely take into consideration many critical factors including the local business environment in addition to the firm’s own core competencies. An entry mode is defined by Wild Wild (2012) as â€Å"the institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market.† (Wild Wild, 2012, p.358) Wheleen Hunger (2010) stated that research had indicated that growing globally is linked with the organization’s profitability. This means that firm’s who are looking for ways to increase their long-term profitability, are now looking for profitable and appropriate markets to offer their products and or services. A firm can select from a number of strategic options the most appropriate method for entering a global market or establishing production plans in another nation. Zekiri Angelova (2011) argued that Firms that want to internationalize must decide on a fitting mode of entry into a foreign market in order to make the best use of their resources. â€Å"The age of globalization has both facilitated and necessitated businesses to move towards the internationalization of organizations of all sizes.† (Wood and Robertson, as cited in Zekiri Angelova, 2011, p.573). There are many different modes of entering into foreign markets. Each mode has its strengths and weaknesses in general terms. However, Zekiri (2011) explained that each single multinational firm would be more attracted to a type mode depending on their backgrounds, nature of the company, strategic objectives as well as the resources. In many cases, there are many obstacles that companies have to meet while deciding to enter other markets, for example; safety, environmental, packaging, labeling, patents, trademarks and copyrights, are factors that businesses depend on being successful. Moreover, It should be stated that the local business environment in terms of political, technological, legal, environmental, and cultural factors should be deeply studied to assess the attractiveness of the target market. This argument is also supported by Zekiri Angelova (2011) as he stated â€Å"it is difficult to understand the business environment in a country without studying the current politic al system and institutions, government policies, and a variety of data and other information on the country’s economy.† (Zekiri, 2011, p.573) Kotler Armstrong (2008) as well as Chung Enderwich (2001) explained that some of the benefits associated with operating on international basis are the increased profits and sales growth, the chances of achieving both economies of scale and location economies. Zekiri Angelova (2011) also added that many firms are operating on international basis for better opportunities and profit potential in emerging markets such as (India, China, Brazil and Russia) As globalization now is fostering international operations as nations are being more open to trade and foreign investment opportunities. Global Market Entry Strategies: Advantages and Disadvantages Exporting: According to many researchers including Wheleen Hunger (2010), Kotler Armstrong (2009), and Chung Enderwich (2011) exporting is one of the most basic and simplest entry strategies as it minimizes the risk and experiment with a specific product. Shaver (2009) defined exporting as â€Å"the production of goods at home that are sold in foreign markets.† (Shaver, 2009, p.1047) in other words, products are shipped from the home country to other countries for marketing. Wheleen Hunger (2010) stated that the company could either choose to handle all critical functions itself or could contract these functions to export management companies. The main benefits of exporting are its simplicity and low cost of investment and risk. Consequently, exporting could be seen as the first entry method used by organizations in order to obtain knowledge of the foreign market. Other advantages of exporting are increased utilization of the domestic plant, thus using idle capacity and reducing unit costs through economies of scale. Exporting also helps in diversifying markets, which reduces the company’s exposure to domestic demand instability. On the other hand, the disadvantages of exporting include high transportation fees trade barriers, tariffs, quotas, and problems with local agents. In addition, exporters have lower control of distribution and local agents. Moreover, Shaver (2009) noted that companies engaging in exporting could face the potential risk of exchange rate fluctuations, and could be subject to custom duties and taxes in the importing counties. Zekiri Angelova (2011) although exporting costs are relatively low compared with the other entry methods, to enter and develop these markets exporters usually incur costs to gain exposure, set up sales and distribution networks, and attract customers. Furthermore, cultural barriers could forces companies to modify or redesign their products including labeling and packaging for the purpose of meeting consumers’ preferences/tastes and local requirements. From on own point of view, which was not discussed by any of the previous authors and researchers, is that exporting is hindering a firm’s ability to quickly respond to the changing needs of target consumers. Franchising: Franchising is one of the global entry modes that has been widely used as a quick method of global expansion, most notably by multinational fast food and retail chains such as (KFC, McDonalds, Starbucks). According to Wheleen Hunger (2010), under a franchising agreement, the franchiser offers rights to another party to open a retail store using the franchiser’s name and operating system. In other words, by the payment of a royalty fee, the franchisee will obtain the major business know-how via an agreement with the franchiser. Franchising is most commonly used in a number of American service industries, such as McDonald’s, KFC, and Starbucks etc. from an own point of view, franchisers are constantly demonstrating their ability to adapt and modify their product offering to suit local tastes and preferences. This is especially true in McDonald’s, which offers different menus in different nations. McDonald’s brand is still internationally consistent, but service staff and menu choices can be modified to local needs. According to Roland Berger Tata strategic management group (2009) McDonald’s in India was able to create localized products where it did not serve hamburger meals as some religions in India prohibits the consuming meat. Instead McDonald’s served vegetarian and chicken meals that gained the favorability of most Indian consumers. Holmes (2003) stated a major disadvantage associated with entering global markets via franchisee agreements. Firstly, he stated that franchisers might find it difficult to manage a large number of franchisees in a variety of national markets. The major issue in franchisee agreements is that product and service quality in addition to promotional messages among franchisees will not be consistent or similar from one market to another. Another major disadvantage discussed by Wild Wild (2012) is franchisees can experience a loss of organizational flexibility in franchising agreements. â€Å"Franchise contracts can restrict their strategic and tactical options and they may even be forced to promote products by the franchiser’s other division. Dahlstrom, Duncan, Ramsay, Amburgey (2004) explained that when PepsiCo used to own the global fast-food chains Pizza Hut and KFC, it used to force franchisees to sell its beverages to their consumers which gained the criticism of many franch isees worldwide. Acquisitions: As Wheleen Hunger (2010) explained a fast way used by heavy multinational corporations in different industries to operate into a desired and profitable global market is through â€Å"purchasing another company already operating in that area.† One of the benefits that he clearly discussed is the synergistic benefits could be acquired if the firm acquires another company having strong complementary product lines and a good distribution network. Lahovnik (2011) argued that acquisitions have been the most popular growth strategy for decades in the US economy. He explained that the 1990s and 2000s also featured a markedly increased volume of European mergers and acquisitions. Economic growth, deregulation and the development of the common European economy accelerated the acquisition process in EU countries. He also noted that the number of acquisitions has also risen in economies in transition. Horizontal acquisitions are the most popular and most frequently pursued acquisition type. From the strategic perspective, the key questions are whether and how an acquirer will restructure the company, and how this will contribute to the acquired company’s competitive advantage. For instance, According to UPI (2012) Boeing is continuing to advance its defense logistics support portfolio with the acquisition of California Company Miro Technologies, a Boeing supplier. UPI (2012) further explains that Miro was a privately held software company specializing in enterprise asset and supply chain management; maintenance, repair and overhaul services; and performance-based logistics management. It will become part of Boeings Global Services and Support business within Boeing Defense, Space and Security. Boeings services and logistics business has grown significantly in recent years and Miro has been a trusted technology partner during that time. (Parasida, as cited in UPI, 2012) Specifically, the acquisition expands GSS product offerings for linking and fusing data from existing systems to improve mission readiness and to reduce sustainment costs. Some of the major advantages that acquisitions provide to multi-national firms are the following. First, Riley (2012) stated that firms could have quick access to resources both physical and human as well as potential skills and competencies. Secondly, economies of scale could be achieved which helps spread the risk through wider range of products and greater geographical spread. However, from an own point of view, the main drawback of acquiring other companies from a different nation is the clash of cultures. From instance, when Wal-Mart decided to enter the European market through Germany it acquired two `German retailers however, the two acquired companies had a totally different corporate culture which prohibited Wal-Mart from integrating its corporate culture into the newly acquired companies. Therefore, from an own point of Wal-Mart’s entry in the German market through acquisition could have been more successful if Wal-Mart carefully studied the various German retailers and appropriately chose a profitable German retailer that is characterized with a culture that is not highly differentiated from Wal-Mart’s corporate culture and can be integrated easily into Wal-Mart’s. Also the acquired companies should have given Wal-Mart a unique opportunity to effectively compete with the aggressive competition in the Retailing industry and offer a unique and innovative value proposition that is not offered by others. Mergers: According to Investopedia (2010) In the pure sense of the term, a merger happens when two firms, often of about the same size, agree to go forward as a single new company rather than remain separately owned and operated. This kind of action is more precisely referred to as a merger of equals. Both companies stocks are surrendered and new company stock is issued in its place. For example, both Daimler-Benz and Chrysler ceased to exist when the two firms merged, and a new company, DaimlerChrysler, was created. Schamotter (2012) stated that the mergers could benefit both companies in various ways. Firstly, A merged company can reduce many of its expenses. Budgets for things like marketing might be shared, while the new, larger company enjoys greater purchasing power, which lowers the costs of raw materials and other necessities. More often than not, a merger results in staff layoffs as positions become redundant in the new single entity. Merged companies can also share office space and eliminate duplicate manufacturing facilities. Secondly, Schamattor (2012) explains that by merging, the new company is theoretically provided with access to more customers. This is true if the individual companies had been demonstrably successful in separate markets, as opposed to roughly equally competing in the same one. For example, according to the BBC, the merger of the German automaker Daimler Benz with the American automaker Chrysler Corp. allowed the new company, Daimler Benz, to access markets in both Europe and North America. Merged companies can offer a greater range of products and services. Because these may be complimentary, the merged company may be able to capture more consumers than they would as individual entities. Moreover, the research firmly believes that merged companies can access a diversified set of intellectual capital through different human skills and competencies that could be used as a platform from conti nuous innovation and new product development. On the contrary, mergers could harm both companies if a clash of culture does exist. Just like acquisitions, a firm merging with another firm from a different culture could lead to decline in the firm’s performance, unsatisfied employees, and more importantly loss of shareholder’s value and decline in the market performance. These arguments are supported by both Wild Wild (2012) and Chung Enderwich (2011) as they both argued that lack of cross-cultural competence is the barrier to an effective and long-term mergers. Joint Ventures: In some situations or circumstances, many multinational firms prefer to share ownership of an operation rather than complete ownership. Joint ventures differs from mergers in the sense that in joint ventures â€Å"a separate company is created and jointly owned by two or more independent entities to achieve a common business goal. The partners could be private firms, government agencies, or public companies (companies owned by the government). For example, BP was forced according to the law in Egypt to form a joint venture with the Egyptian General Petroleum Corporation (EGPC) has made our joint venture, GUPCO, an industry leader and one of the largest oil and gas operations in the entire region. Moreover, BP Egypt has another joint venture with United Gas Derivatives Company (UGDC), owns and operates the largest natural gas liquids (NGL) plant in Egypt. Wild Wild (2012) discussed some of the advantages of joint ventures. First, they argued that companies do rely on joint ventures to reduce risk. In other words, a company can use a joint venture to learn about the local business environment before operating solely. Secondly, they argued that companies can use joint ventures to penetrate international markets that are other wise off limits. Some governments do design and implement laws that force foreign companies to share ownership with domestic firms. Finally, â€Å"a company can gain access to another company’s international distribution networks through the use of joint ventures.† (Worley Worley, 2012, p.374) Among the disadvantages of joint ventures, conflict of ownership might arise between the two parties. Also Worley Worley (2012) added that conflict can also arise from disagreements over how future investments and profits are to be shared. Secondly, they are stated that loss of control over a joint venture’s operations can also result when the local government is a partner in the venture. Where governments could decide to nationalize the company and takes full ownership of the venture. Conclusion: To conclude, the choice of the entry mode has many important strategic implications for a firm’s long-term operations. Firms do spend a large sum of money and devote much of their time in determining the most efficient and effective way to enter the desired global market. From an own point of view, which is also supported by the work of Worley Worley (2012), Zekiri Angelova (2011) and Kotler Armstrong (2008) one of the critical activities that needs to be conducted before the entry choice is to analyze and evaluate both the opportunities and threats present in the local business environment of the host country. The culture, which is the set of values, beliefs and norms greatly differ from one country to another and could negatively or positively influence the firm’s performance. Wal-Mart’s failure in Germany was the result of the lack of intercultural competence. The political and legal environment could serve as an opportunity or threat for a specific firm. For example, political instability in a target market increases the risk of investment. Certain import regulations such as high tariffs, or low quota limits can discourage a firm to export its products to this country. Also local content requirements by governments could force multinational corporations to use local resources which might not be meeting the quality standards. Bibliography: 1- Wild, J Wild, K. (2012). â€Å"International business: the challenges of globalization.† (6th ed.). London: Pearson Education 2- Wheleen, T. Hunger, D. (2010). â€Å"Strategic management and business policy†. (12th ed.). New Jersey: Pearson Education 3- Kotler, P. Armstrong, G. (2008). â€Å"Principles of marketing.† (12th ed.). New Jersey: Peasron Education 4- Shaver, J. (2011). The benefits of geographic sales diversification: how exporting facilitates capital investment. Strategic Management Journal, 1046-1060. Retrieved from Ebscohost research database. 5- Zekiri, J. Angelova, B. (2011). Factors that influence entry mode choice in foreign markets. European Journal of Social Science, 4(22), 572-584. Retrieved from Ebscohost research database. 6- Roland Berger Tata Strategic Management Group. (2009). India: opportunities challenges. Retrieved from http://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=2ved=0CDcQFjABurl=http%3A%2F%2Fwww.rolandberger.de% 2Fmedia%2Fpdf%2FRoland_Berger_India_Opportunities_20090706.pdfei=dj2-ULGmGczFswbcuIG4Dgusg=AFQjCNEwgEyYvYOggC_So6o_Mfx5S_CooQsig2=yoLcEuhmRXeawISVMaXBEg 7- Lahovnik, M. (2011). Strategic fit between business strategies in the post-acquisition period and acquisition performance. Retrieved from 8- Dahlstrom, R. Ramsay, R. Duncan, J. Amburgey, T. (2004). Cases in strategic-systems auditing. Retrieved from http://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=1ved=0CC8QFjAAurl=http%3A%2F%2Fbusiness.illinois.edu%2Fkpmg-uiuccases%2Fcases%2Ftricon%2FTricon.pdfei=mD6-UNzEKozAtAb-kYH4DQusg=AFQj

Emigration Essay Example for Free

Emigration Essay Emigration refers to the process of an individual or a group of people living their place of origin or residence country to live in another country. The concept of emigration is very much similar to immigration except for the native country. It is usually used to describe the act and phenomenon that characterizes human movement between establishment states or boundaries. The act of emigration usually occurs for various reasons; some people might decide to emigrate for political, economic as well as social reasons and others for such personal reasons like the desire to find a spouse while visiting another country and in the process emigrating to settle with them in other cases, old couples may decide to move from cold climates in order to settle in warm climates so as to spend the rest of their lives (Terra D. , 2000). This paper is about the benefits and disadvantages of emigration as a process. It also tackles the issues that have been debated on increasing the number of legal emigrants to the United States. Even though the emigration phenomenon has many ups, often, there are a few downs that come with its. Thus, it is important for both the individual and the states concerned to consider these aspects, before the emigration process is complete. In the U. S there has been a recent political heat generated by both the legal and illegal emigrants to America. Various factors like the war on drugs, terrorism, as well as the national deficit have entirely added the momentum to the debate on emigration. It is projects that by 2015, the total population of emigrants in the U. S would be at about 420 million people. The population of the Hispanics who emigrated from Mexico could be at 100 million, which make about 57 percent of the total number of emigrants to U. S. The U. S offers individuals a chance that often change many lives. For example, a large number of intelligence and ambitious persons, who are seemingly dissatisfied with the state of affairs in the mother countries often, bring these skills to America. The net effect by this is that the country of origin usually loses its most skilled personnel through the brain drain process. This will hinder the development progress of the country. On the other hand the country of destination often benefit from this process as it gets to get the best-trained and skilled personnel (Terra D. , 2000). In fact English and other European citizens who risked a great deal of their lives to sail across the sea founded the U. S. The products processed the skilled individuals can help improve the lives o the people in the mother countries who may not hence have had the technology to provide them in spite of the human resource. Emigration also increases the diversity of a country and its population and at the same time expands the culture of the destination country. The multi-ethnic religion languages and cultures is in America is mothered by other nation; the aspect of diversity offers a more tolerant population which is superficially than the indigenous population. It often presents new ideas perspectives music and food, the world of entertainment is often awash with new ideas and different customs among others that were originally not present. The emigrants in most cases take up the low paying jobs that are labor intensive but which must be done all the same and are usually shunned by the indigenous population. Similarly the additional cheap labor that is provided for by the emigrants aids the flexibility of business resulting in affordable prices better quality products as well as higher profits. One of the factors that affect the cost of doing business is labor thus, when most firms are faced with the crisis of doing low skill jobs like cleaning rooms they are bound to raise wages as high as possible so as to meet the demand or eliminate them altogether. Even though the prospect of higher wages sounds good for the employees it often means higher prices or that the business must operate within lower profit margins would translate to lower stock prices and thus less investment in dollar inflow. However the option of eliminating the positions altogether is not a viable one. As for one the business denies individuals the opportunity to employment on positions it can offer and that the service offered will also be of low quality. For instance the quality of food served would be compromised if dishes cannot be properly cleaned. These issues can best be solved if the base of the labor pool is expanded through the legal emigration process being increased (http://www. balancedpolitics. org/immigration. htm). The emigration phenomenon presents individuals who are struggling in their places of origin the chance for a better life. The history of America is built on individuals who emigrated to U. S and in the process sought opportunity, political as well as religious freedom among other various factors. For instance people should pose in the midst of the debate and ask themselves very pertinent questions like whether emigration are of any significance for America and also understand the issue from the perspective of the emigrant for example imagine you were the emigrant who was faced with starvation, detention without trial or risked hanging for practicing a faith that you so much believed in. r worse still you would not afford other basic human rights like expression the right for free education, medical care among others. Faced with this kind of dilemma anyone would opt for any alternative that is able to offer him or her a better chance to live. The United States is built or the backbone or such individuals who have sacrificed much to achieve this. There are equally very pertinent issues that have been rais ed by the opponents of the emigration process. For example the inflow of may emigrants posses the risk of many opportunities for terrorists drug dealers as well as other criminals to gain access to the country legally. As was demonstrated in the 9/11 tragedy most of the perpetrators legally emigrated to US thus, any chance that would increase the opportunities for entering the country only enhances the possibility of having many terrorists and drug dealers. Once they gain entry they have the freedom to wreck have however still the illegal emigrants pose more threat than the legal ones, as there are no proper records to help trace them (http://www. alancedpolitics. org/immigration. htm). There is also the perception that the emigrant particularly the poorer ones often are a burden on the tax payers in terms of healthcare education welfare among others as they consume more than they are able to give. A majority of emigrants to the United States often starts in the job market at very low wages unless they receive additional training. Apparently the tax system makes the provision of keeping low-income earners exempt from being taxed. This often translates to the case where the level of government resources needed for social security welfare healthcare and other activities like unemployment compensation among others will heavily be increased on the groups on a large that either pays very little or no taxes at all The other issue that is often raised in this debate is that the National identity of the Americans as well the language is slowly disappearing when for instance the debate on the issue of emigrants hotel up, there were numerous protests anti American slurs and Spanish version of the American anthem. This does not auger well for national cohesion, as people would be pulling apart in classes like race, tribes, and religion among others. The other problem that is presented by the emigrants is that less skilled American citizens will continue to earn less and at the same opportunities for this group will diminish as they are in competition with the emigrants. Thus, if the government pumps in more people seeking job opportunities, the amount of opportunities for work decreases. In addition the laws of economic supply as well as demand would certainly push the wages paid to the workers down further than they would be. However with a committed government policy and economic growth some of these fears can be eliminated. In effect the act by the government to decrease or altogether eliminate the chance of legal emigration to the U. S will only serve to create a strong desire for more people to entry the country illegally, Which will eventually result in less assimilation and at the same time fewer taxpaying as well as law abiding citizens in America (Fitzgerald D. , Waldinger R. , 2004 ). Many people have emigrated from their countries to America as the prospect of having a real chance of bettering their lives their children or family. Majorities of the people who have emigrated to American have often been characterized as those who would do all in their capacity just to gain access whether legally or not. This has forced illegal emigrants to often hide. As such they will not formally attend America schools, file tax returns like the rest of the citizens or any other typical activities that Americans undertake. Besides if they are able to break the law by gaining entry in to the country illegally there is no guarantee that this act will stop once they come to America. Consequently the legal emigrants and in particular those that plan to permanently settle in the U.  S are and must pay taxes and will most likely go to school to learn like the rests of the American population. Similarly since they are legally in America, they are less likely to hide and will easily assimilate with the rest of the prospect of losing national identity, language and culture. Finally they can also engage and earn the right to vote and at the same time participate in the political process which basically means they are able to develop a decision making stake in shaping the future of America. Therefore emigration as a process has much to offer for both the country of origin and the designate one.

Implementing A Successful E Commerce Proposal Information Technology Essay

Implementing A Successful E Commerce Proposal Information Technology Essay The purpose of the assignment is to implement a successful ecommerce proposal for an upcoming fashion designer in United Kingdom. The fashion designer graduated from a well known fashion university and received two awards for her collection. She has been working since 5 years for other designers and plus working on independent designing of designer wear for women. The fashion designer would now like to setup her own business to promote her talent globally. The proposal suggests taking an e-commerce approach. Starting your own fashion e-business in the country is quite promising as fashion is a growing and an important industry in the United Kingdom. It was always known for its trends and creativeness. It has evolved from a domestic manufacturing industry into a design led industry. The fashion designing industry benefits from high turnover of new and exciting designers, innovation, competitive looks and styles(Nathan,2009) As per (Marketing Week, 2009) suggests that the online retail industry can be perceived as a rather complicated means of establishing a business. However in comparison with traditional ways of setting up retail business, electronic medium provide instant access to considerably larger geographical span of target market at a very low setup and operational cost. The proposal will highlight the opportunities of using e-commerce as a solution for the growth of the fashion designers business. 2.1 E-Commerce E-commerce has made it possible to communicate with people and carry out transactions any time of the day at the customers ease. It is beneficial for the companies to acquire access to the global markets and compete easily with larger similar markets. Shopping online creates a virtual store for the customers to purchase the products and services therefore use of online retail in fashion is growing all over the world. United Kingdoms fashion industry is participating with optimism in e-commerce. According to (National Statistics,2009) businesses in the online retail sector showed the largest rise in sales by 106.6bn pounds in 2008 compared to other sectors (travelling, wholesale and real-estate) When evaluating the importance of online business in an organization, it is useful to identify the different types of e-commerce transactions. One of them is sell-side e-commerce. As per (Napier et al,2005), sell-side e-commerce involves transactions with selling products to an organizations customers. Sell-side ecommerce provides many different types of websites. A typical transactional e-commerce website is a site which enables purchase of products online and also to give them an option of purchasing in standalone stores (Chaffey, 2007) .Most of the fashion businesses use transactional e-commerce websites so that the customers have the preference of either buying their items online or offline. 2.2 Opportunities for Using Sell-side E-commerce There has been a revolution in the way fashion companies are using different tactics and offering their products and services to the online consumers. Paul Smith a designer based in London launched his first online shopping website in 2009, based on B2C model. European customers are able to access the website, soon it will be extended to international market (Lepper,2009). New fashion designers have started opening their online shops in ebay following the C2C model. They are selling their products without any middleman. This is a good way to start up their initial business at less cost and exposure to the international markets (Bora,2010) and (Chaffey, 2007) suggests that using sell-side e-commerce consists of many other advantages which will be discussed below Sell-Side E-commerce can reach the customers globally. It enables the companies or individual to reach their customers worldwide. Small companies can also reach their target audience and maintain global relationships without the restriction of finance. Time is not a constraint in e-commerce business. Many companies benefit from the fact that one can do business online 24/7. It has been cost effective for many online stores. Opening and maintaining stand alone stores can be very costly. The online store cuts down the sales force, utility bills and other operating cost that is present in offline stores. Customers database can be easily stored and maintained online. Tracking the regular customers is easy. One can send regular newsletters, emails, vouchers about the products and services to customers who want the information. Their information can be stored when they register and automatic updates can be sent to them via email. This helps in retaining customers. Payments online makes transaction easier and quick. Sales are processed more quickly and effectively The highlighted benefits show that e-commerce has changed the way consumers shop. Consumers and sellers both have the benefit of selling and purchasing online at their own time and leisure. The technology has changed the behaviour of shopping for customers where they can save time and the options of choosing from variety of products. It goes on to show that e-commerce will be here for a long time and continuously grow as well. 3.1 Implementation of E-Commerce Proposal Online fashion retail business in UK is a demand driven growing industry. There are more than 50 websites set up by entrepreneur fashion designers in the country to promote their small businesses worldwide. (Pendle,2008). Building a flourishing site on the internet is every bit as hard as creating a challenging store environment. Like stand alone stores, online stores have to be created to display successful shopping experience for the customers. Yet online retailers have to address the complications arising from the unpredictable behaviour of customers and development of competitors websites. According to (Chaffey,2007) Many companies have dealt with these problems and moved in the online world by applying blogging and choosing solution providers that best suits their company, overcoming the limitations of e-commerce and following the laws in a proper manner. The fashion designer could start the e-commerce business slowly with the help of blogging. Not only established designers but the small or individual companies have adopted this approach to start their own business online. Starting a blog could also start the awareness to audience. Online fashion media is growing and blogging is a big part of it. Fashion bloggers are becoming more famous than the press itself. The thing with bloggers is that the companies have no control over it. Anyone can write about anything on the internet. (Copping, 2009) suggests the most of the bloggers are young and not consumers of designer brands. Yet they are uncontrollable and designers are learning to deal with it. Also many famous designer companies such as Gucci paid a group of fashion bloggers to create the extra hype and awareness of a fashion show held in Paris. Louis Vuitton was the first to use facebook to broadcast a catwalk show live. Meanwhile Dolce Gabana streamlined its fashion event directl y on youtube. Thus it can be said that blogging is becoming interesting and insightful in the fashion world. Even few customers visiting and discovering the identity through the blogs could recommend their friends and families and promote the business. After she gets recognised in the market, she can start her own small website and build on it when the company starts growing. Launching the website can be done through a limited budget and when the company picks up on sales, hiring proper marketing agents and solution providers to ensure that the designer gets all her potential clients shopping on the website. Community websites can be very effective to promote such young and talented designers. They dont really have to open their own web site to sell products which would require large amount of investment, but the designer can use community websites like facebook and wordpress. (Cave,2009) suggests that broadband of UK plays a big role in easy and reliable access for customers online. Although there are companies available who are working hard to facilitate fast internet connections such as BT in UK but they should focus more on making internet safe for the consumers by using security checks in websites and with the help of banks make sure that the payment cards used online are made by the authenticated user such as 3D secure. The designer should capitalize on the commercial opportunities and choose the right solution provider to provide its customers with optimum security via internet shopping The designer could incorporate m-commerce software in the website so the consumers of UK can shop easily anytime of the day. As per (Napier et al,2005) increasing popularity of wireless communication and handheld devices, have led to mobile-commerce. It is the process of buying and selling goods through wireless technology. Customers are increasingly using mobile communication as an option to browse the internet. Making the website accessed from mobile phones can be useful for fashion companies targeting worldwide customers. The above points highlights that the designer should start her business slowly by using free community websites and blogging to establish her identity and then move forward in launching an online business with adding in m-commerce to increase more customers. This could be an opportunity for her to become a successful online fashion designer. 3.2 Issues to be Addressed Sell-Side E-commerce like any other business consists of some issues that are important to identify. These drawbacks can bring hesitation among people to use the internet freely. Many developing countries still restrict themselves to shop online and prefer going to the stores for the products. Trust is the main issue in online shopping. Customers are sensitive and reluctant in giving their financial information online if it is not a secure website. Many people dont feel secure in doing transactions online as e-commerce can be prone to security fraud. Credit card fraud has been increasing these days, discouraging the consumers from shopping online. (Bora,2010) Another limitation that e-commerce consist of is updating the product information from time to time. Maintaining the customer orders and website is also very crucial in online business. This can be time consuming and tiring for companies. Privilege of feeling and touching the product is not available in e-commerce websites. Some customers feel less satisfied in ordering the product before examining it properly. Setting up an e-business is purely dependant on technology. Knowledge of IT is important in running a business especially for individuals and small companies. If technology fails, company has to be very vigilant of the backup as there will be no other substitute. Also delivery of the products can take a longer time and it may result in a wrong order. This discourages the customer in buying product from the same company again or in the worst case shopping online altogether. Due to the some of the limitations of technology identified above of trust issues over security on internet, e-commerce is still not accepted and used in many countries but no doubt that when it comes to UK customers are more confident in shopping online by secure means and having trust over online companies. 4.1 Conclusion The technical aspects of ecommerce and its importance in establishing online businesses in the UK provided interesting findings concerning e-commerce and their organizations. UK e-commerce is common and consumers prefer it due to convenience, secure payment systems, different variety of choices available and it fits their demands and requirements. The given proposal will be beneficial for the fashion designer in many ways such as: The profit margin will increase immensely. One good thing about e-commerce in fashion industry is that it is a good opportunity for companies to invest in online websites in this recession period. This will help the designer in cutting down the high budgets spent in stores and as it is becoming common that every company is going online, the future of e-commerce would be bright for the designer. One of the benefits would be able to compete in the market. To be competitive in the market, sales and different promotions have to be set not only in stores but online as well to get more customers to browse the website. An advantage to companies who have online websites as they offer flexibility to its shoppers to shop 24/7 a day from work or home, this would generate more revenue for the business As there are many protection plans for e-commerce websites in the UK, these laws and secure mediums provide safety to the consumers and are it offers the small organizations to compete with global industries easily. Due to these legal protections for newly established e-commerce sites, care is taken for the businesses to protect the customers who in turn shop with confidence online. Indication of the time period Market research will take approximately 6 weeks Marketing will take 2 weeks Design and website development will take one month Maintenance will be ongoing Therefore the whole project plan will take approximately 3 months to complete while its maintenance and fixes will be in progress taken care by solution provider chosen.

To Kill a Mockingbird: Jem Grows Up :: To Kill a Mockingbird Essays

  Ã‚  Ã‚  Ã‚  Ã‚  To Kill A Mockingbird, by Harper Lee, has won many prestigious awards and is still a very classic and appreciated book in our society today. Jem, a character in the book, grows up and realizes that you have to step in someone else’s shoes to understand why they make the decisions that they make. Once Jem saw that the knot-hole in the tree was filled with cement he started crying because he stepped into Boo Radley’s shoes. Also, When Jem learned that Mrs. Dubose had died, he stepped into her shoes and then felt sorry for her.   Ã‚  Ã‚  Ã‚  Ã‚  One way that shows that Jem grows up and realizes that he has to step in someone else’s shoes to understand why they make the decisions that they make is when he discovers that Nathan Radley filled the knot-hole in the tree with cement. He told Jem that he filled the tree with cement due to the fact that the tree was dying, when it was obviously not. Boo was communicating with them by placing gifts in the knot-hole. Jem steps into Boo’s shoes at that point and figures out that all Boo was trying to do was communicate with the children, and putting gifts in the knot-hole was the only way he knew how to without getting a lot of attention from the public. Jem knows that if he were locked up in his own house for that long, he would try to communicate and have a little fun with children that he sees playing around in the neighborhood. That is why he cries; he knows that Boo is just trying to be nice and communicate with them, and he just doesn’t un derstand why Nathan Radley would cut that communication between his brother and the children   Ã‚  Ã‚  Ã‚  Ã‚  Another way that shows that Jem grows up and realizes that he has to step in someone else’s shoes to understand why they make the decisions that they make is when he learned that Mrs. Dubose had died. When he was reading to Mrs. Dubose, he hated it, and he hated her for making him do it for so long. Once he learned that Mrs. Dubose was a morphine addict, and that her fits were from it, he ate all of his bad comments about her. He stepped into her shoes and saw everything from her perspective. He knew that if he were in her position, he would have probably done the same thing.

Charles Darwins Theory of Evolution Essay -- Natural Selection, Evolu

Introduction It is commonly thought today that the theory of evolution originated from Charles Darwin in the nineteenth century. However, the idea that species mutate over time has been around for a long time in one form or another. Therefore, by Darwin’s time the idea that species change from one type into another was by no means new, but was rejected by most because the proponents of evolution could not come up with a satisfactory mechanism that would explain this change. But how did Darwin come up with an acceptable theory of evolution, and how did Darwin’s proposal of natural selection impact the theory of evolution? The answer lies in the study of the works of others, and in the works of Darwin himself, through his theories, his travels and his scientific pioneering. The most influential evolutionary theories prior to Darwin were those of Lamarck and Geoffrey St. Hilaire, developed between 1794 and 1830. Lamarck suggested that species evolve through the use or disuse of particular organs. In the classic example a giraffe that stretches its neck slightly to reach higher leaves will gain in neck length, and this small gain would be passed on to its offspring. (Poirier, McKee, 1999) St. Hilaire, on the other hand suggested that the change was discontinuous, large in magnitude, and occurred at the production of offspring. However, these theories of evolution were based on explanations that offered no demonstrated mechanism. (Bowler, 1990) Darwin’s theory of evolution differs in that it is based on three easily verified observations. First, individuals within a species vary from one another in morphology, physiology, and behavior. Second, variation is in some part heritable so that variant forms have offspring that ... .... What is Intelligent Design? Accessed 15 April 2015. http://www.arn.org/idfaq/whatisintelligentdesign.htm Himmelfarb, Gertrude. Darwin and the Darwinian Revolution. New York: Doubleday & Company Inc., 1959 Lewontin, R. C. Darwin and Mendel-the Materialist Revolution. In: Neyman (ed.) The Heritage of Copernicus. Cambridge: MIT Press. 1974. Poirier, F.E.; McKee, J.K. Understanding Human Evolution. Forth Edition. Upper Saddle River, NJ: Prentice Hall. 1999 Wilson, E.O. The Diversity of Life. New Edition. New York: W.W. Norton & Company, Inc.1999 Vorzimmer, Peter J. Charles Darwin: The years of Controversy; The Origin of Species and its Critics 1859-1882. Philadelphia: Temple University Press. 1970 Darwin, Charles Robert. Darwin, Francis, editor. The Autobiography of Charles Darwin and Selected Letters. New York: Dover publications Inc. 1958.

The Epic of Gilgamesh :: essays research papers

Before we read 'The Epic of Gilgamesh' we were learning about ancient civilizations. This book gives us a story to understand how people acted, who they looked up to, & what they believed in. 'The Epic of Gilgamesh' may not be an important text to read, but it's better then taking notes. By reading the story & doing a BBQ everyday is like the same thing. So 'The Epic of Gilgamesh' should be read in the ninth grade global history, since it fits so well with the curriculum. No matter what time period it is just about all civilizations have gender roles. In ancient Sumer most of women in the story are portrayed differently. One of them was a slut (Harlot). Another was completely crazy who hated rejection (Ishtar). After Gilgamesh washed & changed his clothes Ishtar fell in love with him. So Ishtar asked Gilgamesh to marry her. When she was rejected she was furious. Ishtar went to her father Anu & told him what happened. ?My father give me the bull of heaven to destroy Gilgamesh? this quote was found on page 87. Every civilization, country, & state needs a leader if it hopes to be successful. Leaders need to take charge & keep things in order, but a good leader would also be open to change. At the beginning of the story Gilgamesh is hated by all of the people of Uruk. They thought that Gilgamesh was arrogant & he was unfair. Everything changed when Gilgamesh met Enkidu. They started out as friends but when Nisum adopted Enkidu as a son, Gilgamesh & Enkidu got even closer. When Enkidu died Gilgamesh was devastated so he had a statue made for his brother.?Then Gilgamesh issued a proclamation through the land, he summoned them all, the coppersmiths, & the goldsmiths, the stone-workers,& commanded them , ?Make a statue of my friend this quote was found on page 96. This was reckless of Gilgamesh but instead of staying locked up in his room he requested to have something made in his friend?s honor. Gilgamesh showed excellent leadership qualities by taking charge of the situation. Through out this book when ever the characters are faced with a problem they turn to religion. The religion of the story is polytheism which is the belief of many gods.

Culture And Society Essay

Languages are sources out from the historical background of each country. The stresses and the tenses of each language actually differ from each other primarily because of the fact that different nationalities around the world have different perceptions with regards life and living. It could be observed that such linguistic assessments had been based upon their realization of how life’s elements should be perceived. Taking the sound of the nature and the environment in use through language had been the main feature of such languages as they are profoundly used around the world. 2. Using the concepts of ethnocentrism and cultural relativism, discuss the impact that a bilingual education might have on understanding other cultures. Having a bilingual education opens an individual to understanding how other nations actually understand nature and how much they give importance to the elements making it up. Likely, the process is more complex than actually expected. With one’s ability of identifying one language from the other, he is also able to identify one culture from another as he tries to evaluate the different elements of language that each culture recognizes through speech. Through this, the person having a bilingual capability shall have a better mirror of the world through spoken tongue. 3. How might ethnocentrism, xenocentrism and temporocentrism affect people’s attitudes toward bilingual education programs? It depends on one’s view of cultural connection in the world that the possibility of learning another language lays. Likely, the idea is to help a person understand different cultures through the existence of different languages. Most often than not, one’s disposition about the said idea of cultural connection actually increases or decreases the capability of one to accept learning other languages from other nationalities, moreover, such disposition would give them either a better or dimmer chance of accepting other nationalities as part of the one whole wide world community of humans trying to cope up with the changes of the world. 4. Describe what is meant by value conflict. Give examples. How are such conflicts resolved? Value conflict usually occurs when a person’s ideas of something or someone does not connect with that of the others. Likely, in terms of language, such situation occurs when one does not understand a language based on the perception of others. If one foreigner does not understand the way English should be understood, comprehension of the conversation becomes impossible. 5. Discuss ways in which existing student norms may not be beneficial or may even be harmful to themselves. Student norms may not be beneficial to students themselves when the said norms actually disregard the cultural values of each individual. As noted earlier, the recognition of such social and personal element in satisfaction is a certain factor that needs to be given attention through careful understanding of the matter. Most likely, such values are related to the cultural perceptions of each student towards their regular activities in school. ** step 2 ** A. List and discuss at least one idea from this chapter 4 such as: Technology and Material Culture (meaning what can we in our social world understand from this) Technology is one particular element in the current human culture that connects every nationality together in the present system of things. The material culture that it opens up to the current human generation actually increases the capability of the people to relate to each other even beyond understanding the cultures and values of each nationality through the existence of language. Likely, the idea is that technology becomes an undeniably fine link between people around the world today especially because of the advancement that it implies on every group of people regardless of their culture and values as members of the human society. ** step 3 ** B. Explain an important concept from chapter 4 and explain why it is significant? ( meaning why are the elements of culture significant) Elements of culture are significant in explaining the differences of people in the different areas of the world. Understandably, such elements make a certain implication on how and who a certain group of people are depending on their perceptions of life, their language and their historical background as well. Likely, such elements of culture are used to identify people regarding their lifestyle and how they are actually able to contribute to the development of the society at present.

London 2012: Did the Olympics benefit all, or leave a legacy of widening social inequality?

The surpassing Games lay down stimulate a much sort subsequently pull downt by cities around the beingness. It is give earn as an opportunity for the city not scarce to enhance and broaden its profile, but example its potential as an attractive quad for investing (Hiller, 2006, p.318). This essay result look for the sociological furbish up that the exceptionals assimilate had on the city of cowlingital of the United States of the United Kingdom and its occupants. It will be argued that trance thither argon legion(predicate) positive curtly term set up that come with hosting the Olympics, not un slight ar the positive long term effectuate few and far in the midst of, but there is a number of negative effects pertaining those belong to the lower socio- economical group.By examining what has occurred in capital of the United Kingdom and comparing this particular Olympics to some foreg iodine cities that shake up leaded host (Barcelona, Sydney, capital o f Greece etc), this essay will show that while stimulating economic growth, contributing to the piffling term happiness of the inhabitants and more recently, promoting environmental sustainability, the Olympics generall(a)y bring few bring ins for amic competently excluded groups. Firstly, by looking at the chronicle of the basketball team capital of the United Kingdom boroughs to be transformed by the Olympics, we will assure whether theaterhold theory is unders aliked a relevant issue for capital of the United Kingdom and if Marx and Webbers ideas argon cool it applicable.The personal line of credit will then be divided into economic, social, heathen and political spheres, with each being discussed in terms how they were affected by hosting the Olympics in capital of the United Kingdom. The Olympics may be of only short duration however its impact and import may exist far beyond the steadyt itself for the host city (Hiller, 2000, p.440). The to the lavishlyest de gree visible of these impacts relates to the infrastructural improvements. All host cities bleed disclose extensive regeneration of urban beas and in capital of the United Kingdom intimately of this groovy up and reorientation of city spaces occurred in thefive eastside capital of the United Kingdom Olympic host boroughs of impudentlyham, Tower Hamlets, Hackney, Waltham Forest and Greenwich. (LERI, 2007, p. 5).Traditionally, East London has been the heart of manufacturing and industrial score it has been home to Londons works var.es and has remained relatively poor compared to the rest of the city. In the last decade improvements in al-Qaida and the regeneration of Londons docklands has seen the boroughs start out socially polarised with small pockets of relative profusion surrounded by the quiet down high c one timentration of relative p overty. The present mean solar day London is amplely different to Marxs 19th century version, withal the re-emergence of clear up as a defining resettlementr has seen a new-made generation of those once again being orderd by his physical composition and evolutionary vision.Marx believed that club is best dumb in terms of economic factors his theoretic impersonate is of a two class structure of owners and non-owners (Habibis & Walter, 2009, p. 18). Todays London is not that different, austerity measures and rising un date sire deepened the gulf dividing the dos and the have nots. In the New York Times, an article by Katrin Bennhold (2012, April 26) states More than a third of British land is still in aristocratic hands, according to a 2010 ownership survey by sylvan Life magazine.In the Conservative-Liberal Democrat concretion cabinet, 15 of the 23 ministers went to Oxford or Cambridge. With this in mind, Webbers multidimensional model of disagreement and his argument that it is power rather than class that last determines the distribution of visions in society (Habibis & Walter, 2009, p.19) pil e be apply to explain how London is presently being governed. Webber move intod much emphasis on the grocery and in doing so was able to account for the greatness of non-material resources, such as upbringing and skills. nearly of those living in the East London in the lead up to the Olympics were young, wanting(p) a proper teaching method or skill base and therefore had belittled or no relationship to the market, and so, no power.Like Webber, Bourdieu excessively believed that non-economic factors were all important(p) as sources of social power (Habibas & Walter, 2009, p. 50). He would have pull ahead much of the fact that, of Londons elite and those who currently hold power, to the highest degree attended the same(p) prestigious esoteric drills, therefore creating social and ethnical capital to use as a resource that few in the eastern boroughs could even dream of. In the lead up to the London 2012 Olympics the world was confronted with what has become know now a s theGlobal fiscal Crisis (GFC). This economic depression led to an cast up in un enjoyment and poverty by dint ofout the world, oddly in the case of those already belonging to socially excluded groups.Social ejection relates not only to economic disadvantage but includes the exclusion of citizenry or groups from participation in mainstream social and economic heart (Habibis and Walter 2009, p.78). The impact of the GFC was reported as leaving a whole generation of young people with opportunities that dont live up to their aspirations, to the point where they may abandon apprehend for the future at all. The crisis means they some invariably face fewer and less well paid entry-level jobs at every level, from graduate openings to factory work (Apps, 2011).This agitation led to the London riots only 12 months before the city was to host the Olympics. Londons Olympic bid was promoted as being aimed directly at growth an extensive renewal process to holler the social and econo mic problems faced by those living in the eastern boroughs (LERI, 2007, p. 5). In economic terms, the infrastructural developments and large clearing projects are important because of their ability to attract investment and increase employment opportunities. For London, the games related crook activity is estimated to support a 13.5 one million million contribution to the UK GDP and the equivalent of 267, 000 historic period of employment in the UK economy between 2005 and 2017 (Oxford Economics, 2012, p.2).However, national figures from December 2012 show a decline of 25 000 wind jobs during the socio-economic class (Moulds, 2012). In the lead up to the capital of Greece Olympics in 2004, employment went up by 7%, however once the games were over Greek industry lost 70 000 jobs, mainly in construction (LERI, 2007, p.55). The economic pull ins from the flagship developments and major projects are supposed to extend down to all groups over time, yet for socially excluded grou ps, there are often no benefits. Instead, the impacts are often negative, with house prices rising and the cost of living increasing. Those who benefit are the existing asset holders and replete middle class (Ryan-Collins & Jackson, 2008, p.4). The social and cultural impacts of hosting the Olympics have in the past been more about the feel good aspects of the games (Smith, 2009, p.117), than any particular form of social sustainability.Past Olympic host cities, especially Atlanta, Athens and Sydney, have attempt to use the games as an opportunity for long-term social legacies. However inquiry apprizes thatSydney was the only city where a legacy for a socially excluded group (the Homelessness Protocol) was dogged (Minnaert, 2011, p.370). For East London, tether important changes have put forwardn place since the Olympics. Firstly, transummercater go to the area, especially Stratford have been dramatically improved. Secondly, in order to compete with the huge new Westfield shopping marrow, the local Stratford shopping centre was given a aimover, yet is still providing cheap, affordable goods for low income families.And finally, local schools have benefitted to the extent that they have lifted their mathematical operation from very poor to be able to compete with the national levels (Power, 2012). Minnaert (2011, p.363) has recognised three growing Olympic legacies for socially excluded groups skills/volunteering, employment, and sports participation. The Olympics has been adjudge as providing volunteering programmes that improve skills and employability, yet Hiller (2006, p.320) highlights that the model for the Olympic volunteer is best suited to primarily white collar workers.The vast majority of Londons slothful are young, with a poor education and little skill base. As pointed out by Habibis and Walter (2009, p. 134) ours is a knowledge base society and those who possess the knowledge and skills (the exceedingly educated) are the ones who gain access to the rewards. The same issue applies when reviewing the idea of increased employment opportunities for the host city population. Whilst it is abundantly limpid that yes, there are more jobs, most are not evenly distributed employment opportunities usually benefit those who already have the skills and education required to seek and experience work, with or without, these increased opportunities (Minneart, 2011, p. 363).The economic impact of the London 2012 Olympic and Paralympic games (2012, p.32) states that 3000 previously fired workers (70% of them from the host boroughs) were employed in the construction of the Olympic Park and Athletes village, yet these jobs are unlikely to be permanent as research into the legacies of the Barcelona and Athens Olympics suggests that job humankind tends to be temporary, often filled by migrant and transient workers, with little or no change in overall employment rates (East Thames Group, 2007 p.4).One of Londons promises duri ng the bidding for the 2012 Olympic games was to inspire a new generation to take up sport (DCMS, 2012, p.3). In the pastthe Olympics has been think to increased participation in sport (Minnaert, 2011, p.363), yet there is little to suggest that these new participants are from any socially excluded groups. Although money, or lack of it, may play a part in this, some new(prenominal) inhibiting factor is that sport involvement is too linked to cultural capital (Minnaert, 2011, p.363). Bourdieu used cultural capital to refer to a form of value associated with consumption patterns, lifestyle choices, social attributes and formal qualifications (Habibis & Walter, 2009, p. 48). It is comparable to other resources like economic capital in that it not only impacts lifestyles but also life chances.Bourdieu believed cultural capital could be converted to economic capital through education. By sending their children to expensive secluded schools, working class parents dirty dog bribe t he cultural power needed to move into middle class jobs (Habibis & Walter, 2009, p.109). It is still too early to tell whether London has succeeded in getting more people to take up a sport, but license suggests that in the past the Olympics has failed to show preserve participation once it is over (Minnaert, 2011, p. 363).Those who make the decisions in London today woo not from puntgrounds that anyone in East London could possibly relate to. The current UK conservative-liberal coalition government is comprised mainly of the affluent, privately educated, fastness class. They and the global business leaders of the world were the decision makers for the London Olympics and decided how London was to be changed and regenerated. Western nations are currently seeing a rising influence of neoliberal discourses where the shift to a market influenced distribution has taken the place of a state related redistribution (Habibis & Walter, 2009, p.105).Indeed the London Olympics has even be en called the Neoliberal games (Renton, 2012). Renton (2012) argues that with all the corporate sponsorship from entities such as BP, McDonalds, and Rio Tinto, the 2012 Olympic games are a reflection of the injustices and inequalities of the current economic system.One of the five government promises of the Olympic legacy was to shew that the UK is a creative, inclusive and welcoming place to live in, visit and for business (LERI, 2009, p.6). heretofore in the lead up to the games, there was suggestions of social cleansing occurring as councils attempted torelocate those claiming the housing benefit to areas away the city (Bowater, 2012). There is also still debate over whether the Olympic legacy of affordable housing will eventuate. low-cost housing was also meant to be one of the legacies of the London Olympics, yet with the recent cap on the housing benefit, more are doubtful that those with low income will be able to remain in the regenerated areas (Moore, 2012).In conclusio n, it is observe that while hosting the Olympics boosts a cities international profile, particularly regarding investment and tourism it does not benefit all. While some improvements have been seen in the host boroughs like better school performances, more hopefulness and resilience, the increasing global financial strain is causing cuts to funding and resources that may now turn the clock back and leave these areas even worse reach than they were before the Olympics. The lasting legacy could be that with the local sporting facilities removed to make way for the large Olympic complexes, many will no longer be able to afford to use them.With class still playing such an important role in determining life chances, particularly in London, the need to build a social system where education and skills acquisition are genuinely establish on meritocratic principals rather than class hierarchy is the only way that inequality can be reduced. The Olympics has always been found on such merit ocratic principals and it is the socially responsibility of those in power to see that as so much everyday investment is spent on financial support such a large event, that it can only be justified if all benefit by being tout ensemble socially inclusive.